Balkan Services' client
"The implemented system allows for the development of a clear strategy for introducing new products and widening of the product range according to the individual needs of every client. The sales rep is able to respond to customer requests immediately, which provides flexibility and helps us build special customer relations."
Unilever was established in 1929 and is one of the biggest companies worldwide. The company specializes in manufacturing and distributing consumer goods and develops its operations in the following four aspects: Foods; Refreshments /drinks and ice-cream/; Home Care; Personal Care.
Unilever Food Solutions Bulgaria was established in 1999 as part of Unilever Southern and Central Europe.
The company offers a number of the most popular culinary brands such as: Knorr, Carte d’Or, Hellmann’s, Lipton and others.
Achieving full automation of the ordering process and minimizing the possibility of human errors through a mobile device of sales reps in a predefined route. Sales reps can plan the number of their visits. There is a possibility to analyze the competition and to optimize the performance. The implemented solution produced a detailed reference of all the activities performed by the sales reps and that provided a full market picture and the possibility to observe and analyze.
For the realization of the project, the mobile app and the ERP system of the company's main distributor in Bulgaria were connected through a connector. The correctness of information is guaranteed also by the possibility to take pictures when visiting a site.
Full automation of the ordering process and minimizing the possibility of human errors. Sales reps can plan the number of their visits. There is a possibility to analyze the competition and to optimize the performance. The implemented solution produced a detailed reference of all the activities performed by the sales reps and that provided a full market picture and the possibility to observe and analyze.
Marketing Department and sales reps.
